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Articles: 2163 Results
The recent reaction to UK General election polls showed how we rely on stats too much at times
July 01, 2015 by Helen Edwards

The hubris and the angst dogging the research industry

The uproar over the 'failure' of the pre-general election opinion polling offers marketers an apt reminder of the need for

New Adventure Travel: said bus ad did not intend to cause offence
May 12, 2015 by Omar Oakes

Dozens of complaints made over 'ride me all day' bus ad

Fifty complaints have been made to the advertising standards watchdog in response to a Welsh bus company's "ride me all

What influence have newsbrands had in the 2015 General Election?
May 01, 2015 by Denise Turner

What influence have newsbrands had in the 2015 General Election?

With the election just a week away, the second in Newsworks' series of election trackers looks at the influence of

Transport for London: rolls out Report it to Stop it campaign
April 28, 2015 by Omar Oakes

London Tube video campaign fights against unwanted sexual behaviour

Transport for London and the police have launched an interactive video campaign encouraging people to report unwanted sexual behaviour on

April 09, 2015 by Omar Oakes

Tube's HD screens herald 'new chapter' for digital ads

A new generation of bigger and brighter digital screens is being showcased on London's underground network as spending grows on

Santander: cycle sponsorship will enhance recognition, but will it enhance consumer perceptions of the brand?
April 08, 2015 by Matthew Bennett

Santander Cycles are in danger of being forever branded Boris Bikes

High profile sponsorship deals like Santander's sponsorship of TFL bikes might create brand recognition, but do they actually result in

Private view: Justin Tindall and Conor McNicholas

April 02, 2015
Scarlett: the Gogglebox star features in an ad that encourages viewers to register to vote
March 27, 2015 by Gurjit Degun

Gogglebox stars encourage viewers to vote

The Electoral Commission has launched an ad featuring the young stars of Gogglebox, the Channel 4 reality show, encouraging viewers

Department for Transport "mobiles" by Abbott Mead Vickers BBDO

March 26, 2015
Electoral Commission: campaign reminds people to register to vote
March 17, 2015 by Gurjit Degun

Electoral Commission ads remind people to register to vote

The Electoral Commission has launched a campaign to remind people to register to vote for May's General Election.